Our Mission
At Eugenie Coetzer Optometrists, we are passionate about the field of optometry and all it has to offer! We love promoting vision. And we are not just passionate about vision and eyes, but also about the people behind the eyes. We strive for excellence in all areas – in the service we provide, in the way we handle our patients, in the knowledge and technology available in the field.
Because we are passionate about people, we stand for the following:
- Uniqueness: Every person deserves eyewear complimenting and promoting his or her unique style, personality and facial features.
- Inclusiveness: Having something for everyone. This includes having affordable packages, to having the highest quality and best technology available in lenses and frames.
- Having your best interest at heart: We always think FIRST of the client/patient’s need, and the different options we have available to meet this need. We are prepared to go the extra mile, even two miles to meet this need.
We embrace the technical aspect of your eye care to let you focus on what’s really important. Let us interpret your prescription to bring you the perfect solution for your specific need!
Our Values
- Striving for excellence morally, mentally, and in the quality of service and products.
- Taking ownership of the work that needs to be done.
- Cherishing relationships and showing respect for patients, colleagues and self.
- Being generous with time and quality of service, always ready to give more than expected.
- Being courteous, kind and pleasant at all times. Characterized by good taste, comfort and ease.
- Being transparent, trustworthy and always working with integrity.
- Communication – Always being clear, open, and as specific as possible.
- Reliable – Being timeous and trustworthy with tasks and procedures.
- Education – Being on the cutting edge of the newest technology and trends in the field, as well as staying knowledgeable of the latest market trends and fashion in the field.
- Commitment – Being committed to addressing the needs of everyone who walks through the door as well as being committed to the vision of the practice.
Community involvement
- Occasional screenings are performed at schools to identify any eye related problems.
- Discounted eye evaluation prices for pensioners on Tuesdays, as well as affordable cash packages are available at the practice.
- We are also involved in a few sponsorships, e.g. occasional golf days or projects raising money for special causes.
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Eugenie Coetzer
About Eugenie Coetzer
Eugenie graduated cum laude in 2008 at the University of Johannesburg (UJ) with Baccalaureus degree in Optometry. She then continued part-time with her studies, and in 2010 received a diploma in Sports Vision, also cum laude. During the next few years, Eugenie worked at different practices, and received two certificates at the Paediatric Training Academy, for paediatric courses she has done. In 2013, Eugenie did a Programme in Business Management (UNISA), and again passed the exams cum laude. She founded Eugenie Coetzer Optometrists | Oogkundiges in August 2014.
Eugenie is a member of the Health Professions Council of South Africa (HPCSA) as well as the South African Optometric Association (SAOA). She also has a medicine permit for diagnostic purposes.
Practice manager:
Marlizette Swart
Eyewear consultant and Debtors clerk:
Natasha Gerber
Domestic worker:
Lillian Mnguni
The Hi-Vision LongLife Antiglare coating is the hardest, most durable anti-reflective coating available today, and received an award for Best Coating in 2015. It is scratch-resistant, water, dirt and dust-repellent, and provide clearer, more relaxed vision thanks to glare reduction. Click Here To Read More
There are different reasons why this may be happening. With an eye evaluation, this will be evaluated and a recommendation given. We are excited about our Accommodative support lenses, specifically designed to relieve eye strain! A Blue Control Anti-reflective coating to protect your eyes against blue light emitted by digital screens are also available. Click Here To Read More
A wide variety of options are available. Transition, Transition X-tra Active, or Drivewear lenses are the way to go for optimal light-adaptation prescription lenses. Transitions are designed to quickly adapt from clear indoors to fully dark in brightest sun, offering a distinct advantage over clear lenses every day.
To read more on transitions lenses, go to www.transitions.com.
For a pair of glasses specifically designed for driving, drivewear lenses are the way to go! Daytime light and weather conditions constantly change while driving and so do Transitions Drivewear lenses. Their polarization removes glare off the road and car.
The transitions photochromic technology adjusts the colour and tint of the lenses as light conditions change, providing the perfect colour and clarity for driving (www.transitions.com )
With technology nowadays, it is possible to put your specific prescription into almost any sunglasses frame that you prefer. There are a few factors to take in consideration. We will be able to give you expert advice on all possibilities regarding this.
There are other options available! Why not try our state-of the art multifocal lenses? For more information on our multifocal lenses: www.hoya.eu. Multifocal contact lenses are also available.
Why not try contact lenses? Or consider getting a pair of glasses specifically designed to enhance your vision for your specific sport with the right colour tint, shape and design? Click Here To Read More.
With our contact lens assessment, we also provide you with a free pair of trial contact lenses for you to go and try out! See Our Contact Lenses
We a wide variety of different styles of frames available! Compliment your uniqueness. Get the perfect frame to fit your style.